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IBM 000-M96 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Offers, Campaign Execution and Scheduling | 15% | - Performance monitoring and reporting - Offer creation and management - Campaign scheduling and execution - Batch and real-time processing |
| Data Management and Audience Configuration | 20% | - Data source mapping and integration - Contact and response history tracking - Duplicate suppression and householding - Audience levels and audience tables |
| Unica Campaign Architecture and Configuration | 30% | - Marketing Platform integration - System architecture overview - Server and web application setup - Database configuration and connections |
| Administration, Security and Troubleshooting | 10% | - Log files and error handling - System maintenance and tuning - User roles and permissions - Configuration utilities (configTool, unica_actrg) |
| Flowchart Design and Process Logic | 25% | - Building and editing flowcharts - Target Cell Spreadsheet usage - Select, Merge, Segment, and Audience processes - Snapshot, Mail List, and Call List processes |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?
- A. System or offer administrator
- B. User who creates the offer
- C. Campaign manager
- D. Flowchart designer
Correct Answer: A 🗳️
In Unica Campaign, how does a customer create a smart offer list?
- A. Select from a static list of offers.
- B. Query attributes of existing offers.
- C. Enter the offer names to be included.
- D. Configure parameterized offer attributes.
Correct Answer: B 🗳️
What does a customer use in order to see a single view of all active flowcharts in Unica Campaign?
- A. Scheduled definitions
- B. Cognos reports
- C. Operational monitoring
- D. Scheduled Runs
Correct Answer: C 🗳️
In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?
- A. Click the Admin icon.
- B. Click the Options icon.
- C. Click the flowchart icon.
- D. Click the Run icon.
Correct Answer: A 🗳️
In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?
- A. static offer
- B. parameterized offer
- C. base offer
- D. smart offer
Correct Answer: A 🗳️
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