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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and Calculated Metrics | 19% | - Create and configure basic segments following best practices - Share segments across the organization - Apply segments to projects and components - Build and use calculated and segmented metrics |
| Topic 2: General Tool Knowledge and Troubleshooting | 9% | - Understand dimensions, props, evars and events - Basic troubleshooting and tool navigation - Export data from Adobe Analytics |
| Topic 3: Reporting and Dashboarding for Projects | 38% | - Report on marketing campaign performance - Schedule, share and manage projects for users/groups - Compare and use Fallout and Flow visualizations - Combine dimensions, metrics, date ranges and segments - Create and customize visualizations and reports - Choose appropriate visualizations for different scenarios |
| Topic 4: Business Analysis | 34% | - Understand conversion funnels and business analysis concepts - Use Solution Design Reference to understand available data - Analyze data to answer business questions - Interpret report data, draw conclusions, identify anomalies - Identify appropriate reporting strategy based on business needs |
Adobe Analytics Business Practitioner Professional Sample Questions:
Question 1
To develop a segment that includes data from specific campaigns, you should use _______.
A. event tracking
B. user IDs
C. conversion paths
D. traffic sources
Question 2
When given a business question on improving user engagement, what factors should be considered in the reporting strategy? (Choose Three)
A. Time of user activity
B. User demographics
C. Types of user interactions
D. Color schemes of the report
E. Frequency of data collection
Question 3
Why is it important to consider the advantages of specific visualizations when preparing reports?
A. To match industry standards
B. To increase the processing speed of reports
C. To aid stakeholders' understanding of the data
D. To fulfill legal requirements
Question 4
Given a business need to optimize operational efficiency, which reporting strategy should be prioritized?
A. Competitor analysis
B. Process analytics
C. Financial reporting
D. Customer satisfaction analysis
Question 5
Calculated metrics are typically used to _______.
A. store raw data
B. enhance existing metrics
C. decrease data transparency
D. segment user groups
Solutions:
| Question 1 Answer: D | Question 2 Answer: A,B,C | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: B |
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