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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Components | 30% | - Translate business questions into relevant components
|
| Topic 2: Distribution | 12% | - Curate fields available in a particular report or dashboard
|
| Topic 3: Data Analysis | 26% | - Choose correct components for analysis
|
| Topic 4: Reporting | 32% | - Determine how to use and apply date ranges
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:
A) Data Ingestion Tracker
B) Identity Graph Integration
C) Cross-Channel Attribution
D) Campaign Overlap Analysis
2. Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
Response:
A) Funnel Analysis
B) Bar Chart
C) Line Graph
D) Summary Table
3. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:
A) To understand effective touchpoints for customer retention
B) To understand effective touchpoints for content velocity
C) To understand effective touchpoints for brand awareness
D) To understand effective touchpoints for conversion
4. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:
A) Key Metrics Report
B) Summary Table
C) Pivot Table
D) Cohort Table
5. A project is shared with a colleague who has "Can edit" access as an individual and "Can view" access as a group. What access will your colleague experience?
Response:
A) The user's access is based only on the group level.
B) The user is limited to the lowest level of access possible.
C) The user will only be able to view the project, regardless of access.
D) The user gets the highest level of access possible.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |






