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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Ingestion and Integration | - Data ingestion processes - Data sources and connectors - Data synchronization and scheduling |
| Marketing Use Cases and Activation | - Business reporting use cases - Campaign performance analysis - Cross-channel marketing insights |
| Analytics and Dashboarding | - Visualization best practices - Dashboard creation and configuration - Insights and reporting |
| Administration and Security | - User roles and permissions - Data access control - Platform configuration |
| Data Quality and Troubleshooting | - Performance optimization - Data validation and monitoring - Error handling and debugging |
| Data Modeling and Transformation | - Metrics and dimensions configuration - Normalization and harmonization - Data model structure and schema design |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Question 1
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?
A. It should be checked in Data Stream A
B. It should be checked in Data Stream B
C. It should not be checked in any of the three Data Streams.
D. It should be checked in Data Stream C
Question 2
An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:
Which formula will return the desired values?
A. EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
B. LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
C. EXTRACT(csv[campaign_name'],-,0)
D. LEFT(EXTRACT(csy['campaign_name]],~',0),3)
E. EXTRACT(csv[campaign_name!;@',1)
Question 3
Which two statements are correct regarding LiteConnect?
A. All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
B. The dataset does not conform to the standard data model
C. It does not require any identification of entities, keys or any other categorization.
D. Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
Question 4
A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:
Salesforce Marketing Cloud:
The client's objective is to visualize the mutual key values alongside measurements from both files in a table.
In order to achieve this, what steps should be taken?
A. Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
B. Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
C. Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key.
D. Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
Question 5
Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
A. Unmap 'Cost' in Google Campaign Manager
B. Unmap 'Cost' in Google DV360
C. Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
D. Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
Solutions:
| Question 1 Answer: D | Question 2 Answer: E | Question 3 Answer: B,C | Question 4 Answer: C | Question 5 Answer: A |






