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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Analyzing online search queries
B) Scanning items at checkout typically tied to Household Loyalty Cards
C) Tracking mobile devices in households
D) Shipping products from manufacturers

2. Define Share of Wallet (SOW) for a retailer.

A) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
B) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
C) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
D) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.

3. What is the primary purpose of regression analysis?

A) To classify data into predefined categories.
B) To understand the relationship between a dependent variable and one or more independent variables.
C) To determine the causation between two variables.
D) To calculate the average of a dataset.

4. Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?

A) Reduces the need for monitoring supply chain KPIs
B) Ensures all SKUs are kept in stock at all times
C) Eliminates the need for supplier collaboration
D) Improves forecast accuracy and reduces stockouts

5. Which of the following most accurately describes incremental contribution?

A) The additional category volume from adding a particular item.
B) The volume to be expected when adding an item to a category.
C) None of these describe incremental contribution.
D) The additional item volume realized from the addition of an item.

Solutions: