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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 2: Marketing Automation | 26% | - Automate email campaigns
|
| Topic 3: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 4: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 5: Content Creation and Delivery | 24% | - Build and customize email content
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
A) Use Journey Builder to build an audience using Ad Studio.
B) Use an interactive form from email Studio to collect this information
C) Web Studio to capture Query parameters from social media link.
2. An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
A) Download now
B) Out new mobile app
C) Download out new mobile app here
3. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
A) Use Einstein engagement scores to identify affected users.
B) Query the data using a specific date range parameter
C) Filter the data based on a specific date range.
4. Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?
A) Navigate to the Job Links tab In My Tracking and update the URL.
B) Navigate to the email in Content Builder and update the URL.
C) Navigate to URL Expiration in Setup and update the URL.
5. A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A) Ensure fallback content has been configured for Gmail.
B) Ensure characters in the CSS tags are limited to 16kB.
C) Ensure the 'Optimize for Gmail' checkbox is selected.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |






