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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
A user reports that he is not receiving alerts from Microsoft Dynamics Marketing.
What are two possible causes of the problem? Each correct answer presents a complete solution.
- A. The user's contact record does not contain a valid email address,
- B. The user's User Preferences dashboard does not contain a valid email address.
- C. The Microsoft Dynamics Marketing Administrator did not turn on data service for the organization.
- D. The Microsoft Dynamics Marketing Alert Processing service is not turned on.
You generate a Microsoft SQL Server Reporting Services (SSRS) report in Microsoft Dynamics Marketing.
You plan to export the report.
Which two file types can you export the report as? Each correct answer presents a complete solution.
- A. Microsoft Excel workbook
- B. XML file
- C. PDF file
- D. Microsoft Word document
What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?
- A. The rate card is deactivated and cannot be reactivated.
- B. The rate card is deactivated, but can be reactivated.
- C. The rate card is permanently deleted.
- D. The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
Which location in Microsoft Dynamics Marketing displays a comparison of budgeted expenses and actual expenses?
- A. the Result Metrics report
- B. the Budget area of the budget worksheet
- C. the Expenses section of the budget workbook
- D. the Budget section of the Expense Reconciliation page
You are incorporating a landing page into an existing website.
How can you maintain the existing website branding?
- A. On any page of the website, create a hyperlink to the landing page URL.
- B. Add a form to the website and configure the form to submit data to the landing page.
- C. Add a page to the website and embed the HTML code of the landing page into the page.
- D. On any page of the website, embed an iFrame and set the iFrame source to the landing page URL
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