Salesforce MC-Con-201 Q&A - in .pdf

  • MC-Con-201 pdf
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
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  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Agentforce & AI Innovation11%- Marketing agents
  • 1. Content generation
    • 2. Campaign creation
      • 3. Audience segmentation
        - Conversational messaging
        • 1. Customer engagement and response handling
          • 2. Ongoing interactions across messaging channels
            - Predictive AI
            • 1. Selecting appropriate predictive AI features
              Consent13%- Platform consent objects
              • 1. Purpose and relationships of consent objects
                - Consent management concepts
                • 1. Role of consent in customer engagement and compliance
                  - Consent banners
                  • 1. Configuring consent banners on marketing landing pages and external pages
                    - Consent record management
                    • 1. Creating, managing, and updating consent records
                      Analytics & Performance Insights8%- Reporting and analytics
                      • 1. Selecting pre-built dashboards for reporting requirements
                        - Marketing insights
                        • 1. Surfacing marketing data and insights across the Salesforce platform
                          Platform Setup & Governance13%- Domain authentication and authorization
                          • 1. Self-service domain authentication
                            • 2. Domain authorization for branded, authenticated email delivery
                              - Marketing Cloud Next environment setup
                              • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                - Business Units and governance
                                • 1. Content and user governance using roles and Enhanced CMS Workspaces
                                  • 2. Business Unit requirements
                                    Campaign Design, Flow Orchestration & Content30%- Personalization
                                    • 1. AMPscript
                                      • 2. Merge fields
                                        • 3. Handlebars
                                          • 4. Repeaters
                                            • 5. Content variations
                                              - Messaging data sources
                                              • 1. Selecting appropriate data sources for personalized customer data
                                                - Flow orchestration
                                                • 1. Trigger conditions
                                                  • 2. Flow configuration settings
                                                    • 3. Flow elements and logic for business processes and messaging
                                                      • 4. Flow types
                                                        - Landing pages
                                                        • 1. Components and configuration required to build landing pages
                                                          - Activation templates
                                                          • 1. Configuring activation templates
                                                            • 2. Selecting appropriate contact point values
                                                              Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                                              • 1. Configuring Identity Resolution
                                                                • 2. Linking multiple data sources into a unified profile
                                                                  - Data 360 data object concepts
                                                                  • 1. Audience segmentation and content personalization
                                                                    • 2. Connecting, harmonizing, unifying, and activating customer data
                                                                      - CRM data ingestion and activation
                                                                      • 1. CRM objects and records
                                                                        • 2. Audience segmentation, activation, and content personalization
                                                                          • 3. Actionable Lists
                                                                            - Data 360 consumption and entitlements
                                                                            • 1. Consumption-based entitlements
                                                                              • 2. Impact of marketing automation design decisions on platform consumption and usage
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