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Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
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Salesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 7% | - Define Engagement Program components - Update engagement assets |
| Topic 2: Social Marketing | 7% | - Use social connectors - Analyze social engagement metrics |
| Topic 3: Visitors and Prospects | 8% | - Explain how visitors become prospects - Describe how Pardot tracks visitor and prospect data |
| Topic 4: Administration | 13% | - Manage connectors and account domains - Configure Pardot overview and settings |
| Topic 5: Pardot Forms and Landing Pages | 7% | - Interpret reporting metrics - Understand form and landing page capabilities |
| Topic 6: Salesforce Integration | 13% | - Describe field syncing and object relationships - Explain the Salesforce–Pardot integration |
| Topic 7: Security and Access | 3% | - Distinguish Pardot user roles and permissions - Provision and maintain Pardot user access |
| Topic 8: Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Topic 9: Lead Management and Automation | 15% | - Apply segmentation and automation rules - Evaluate automation tools like dynamic lists |
| Topic 10: List Management | 7% | - Apply list criteria to scenarios - Create and manage different types of lists |
| Topic 11: Scoring and Grading | 7% | - Describe scoring mechanisms - Interpret grading in lead qualification |
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