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Pegasystems PEGACPDC26V1 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Next-Best-Action Concepts | 12% | - Customer engagement blueprint - Optimize the Next-Best-Action strategy - Optimize customer value in the contact center - One-to-one customer engagement - Essentials of always-on outbound - Define the starting population |
| Topic 2: Actions and Treatments | 12% | - Define an action for outbound - Present a single offer on the web - Define and manage customer actions |
| Topic 3: Decision Strategies | 25% | - Predictive and adaptive analytics - Create engagement strategies using customer credit score - Create and understand decision strategies - Create eligibility rules using customer risk segments |
| Topic 4: Contact Policy and Volume Constraints | 13% | - Limit action volume on outbound - Avoid overexposure of actions on outbound - Avoid overexposure of actions |
| Topic 5: Channels | 10% | - Send offer emails - Create a real-time container - Real-time containers - Share action details with third-party distributors |
| Topic 6: Business Agility in 1:1 Customer Engagement | 5% | - Revision Manager - Change management processes |
| Topic 7: AI and Arbitration | 8% | - Action arbitration - Prioritize actions with business levers - Action prioritization with AI |
| Topic 8: Engagement Policies | 15% | - Create an engagement strategy - Define customer engagement policies - Create and manage customer journeys |
