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Google Display Exam Practice Test Sample Questions:

1. Which of the following reports shows the details of your ad groups' performance?

A) Demographic
B) Geographic
C) Ad group
D) Placement

2. Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

A) Keyword tools
B) My Change History tool
C) Display ad builder
D) Conversion optimizer

3. Which of the following are the best practices for video content on YouTube?

A) Create videos that feature original content.
B) Create videos that teach and engage the YouTube community on your services.
C) Keep your videos to atleast 10 minutes.
D) Update your content on regular basis.

4. Larry is contemplating managed placements in the Google Content Network. He'd like to use a tool that will allow him to review a specific website's advertising sizes, keyword information,
demographics, unique visitors, audience interests, and other traffic statistics. What tool does
Google offer that Larry should use to complete this request?

A) Ad Planner tool
B) Placement tool
C) Traffic Estimator tool
D) Ads Diagnostic tool

5. Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types?

A) Tandem
B) Cooperative
C) Expandable
D) Standard

Solutions: