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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Social | real-time bidding
B) Dynamic creative optimization | flat fee
C) Site optimization | flat fee
D) Email | auction
E) Search | % of spend
F) Media targeting | cost-per-stamp

2. What must be created in order to feed user activity into classification categories?

A) Classification Rules
B) a Data Map
C) Taxonomy Templates
D) a Master Rule Sheet

3. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Granularity of taxonomy categories
B) Offline file structure and content
C) Total volume of categories that they anticipate in their taxonomy
D) Exact number of users that will be classified into each category

4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Only the client is allowed to store the ID mapping table.
B) The client cannot store the ID mapping table in their system.
C) Both BlueKai and the client can store the ID mapping tables in their systems.
D) BlueKai DMP can store the ID map table.
E) The client can store the ID mapping table in their system.
F) Only BlueKai can store the ID mapping table.

5. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Optimize
B) Avoid
C) Buy
D) Target

Solutions: