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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on the customer lifecycle.
B) Classify user actions based on popularity of products.
C) Classify user actions based on products and offerings.
D) Classify user actions based on broad categories.

2. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Optimize
B) Avoid
C) Buy
D) Target

3. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25%bk111=M%bk115=2
B) awytM3DD bk112=25~bk111= M~bk115=2
C) awytM3DD bk112=25|bk111=M|bk115=2
D) awytM3DD bk112=25@bk111=M@bk115=2
E) awytM3DD bk112=25,bk111=M,bk115=2
F) awytM3DD bk112=25#bk111= M#bk115=2

4. What must be created in order to feed user activity into classification categories?

A) Classification Rules
B) a Data Map
C) Taxonomy Templates
D) a Master Rule Sheet

5. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the appropriate macros were added to the pixel URL.
B) That the iFrame tag type was selected in the container tool.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the production side web server is capable of retrieving HTTP requests.

Solutions: