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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Result in the Container Settings.
B) Add phint ret=js to the CoreTag.
C) Deploy the JSON Return Tag.
D) Select JSON Return Tag in the Campaign Settings.

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) User data API
B) Image pixel
C) Asynchronous javascript tag
D) Mobile direct ingest

3. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Social | real-time bidding
B) Dynamic creative optimization | flat fee
C) Site optimization | flat fee
D) Email | auction
E) Search | % of spend
F) Media targeting | cost-per-stamp

4. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
B) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.

5. Which of the following is a reason to review and update a taxonomy?

A) Taxonomy permissioning has been activated.
B) The Category Value Assessment has been requested and addressed.
C) There are too many categories in the taxonomy and it is hard to find the right data.
D) It has been a month since the last audit was conducted.

Solutions: