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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A) They should always be set to High Transmit Power setting
B) So that even devices with Push Notifications turned off can receive messages triggered by the beacons
C) It prevents both the produce message and the deli message from being triggered in both places
D) So that even devices with Bluetooth turned off can receive messages triggered by the beacons

2. Whichis true about SMS Keywords other than HELP or STOP?

A) Keywords created at a business unit level, whether parent or child, remain available only to that business unit
B) Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
C) Keywords created in anybusiness unit can be shared to any other business unit
D) Keywords created at the parent business unit, are available in all the child businessunits

3. How frequently does Einstein Engagement Scoring updates to email?

A) Email daily
B) Model Monthly
C) Mobile Weekly

4. Which two use cases are best suited for the new MC Transactional Messaging API?

A) Order confirmations
B) Subscription reminders
C) Flash Sales
D) Password Resets

5. Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A) Contact Data is dynamic data that retrieves the latest value upon decision split execution
B) Journey Data is dynamic data that retrieves the latest value upon decision split execution
C) Journey Data is a set of static values passed into the Journey for each contact
D) Contact Data is a set of static values passed into the Journey for each contact

Solutions: