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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Social Studio | 10% | - Social analytics and reporting - Social media publishing and engagement - Content management and moderation |
| Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Reporting and performance analysis - Comparison between Datorama and Google Analytics - Activities and decision splits - Journey design and best practices |
| Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - Einstein Copy Insights - AI-powered personalization and prediction - Einstein Engagement Frequency - Send Time Optimization |
| Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - Mobile Studio configuration and usage |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
A. 50
B. 15
C. No limit
D. 100
Question 2
What is true about Inbox message:
A. Alert+inbox consume 1 supermessage.
B. Device owns the message not the contact.
C. It can open any public url also and not only cloud page
D. Contact owns the message not the device.
Question 3
What is true about contact data and journey data.
A. Journey data is static and contact data is updated data.
B. Contact data is static and journey data is updated data
Question 4
Difference between inbox message and in app message.
A. Inbox message is displayed once but in app message is displayed repeatedly
B. Inbox message is displayed and stored in device in app message is displayed only 1 time
C. Inbox messages can be used only in los whereas in app message can also be used in android
Question 5
What is the fastes way to add a classification to a post?
A. Macro
B. Add classification manually to each post.
C. Classification cannot be added to a post
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |






