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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Tracking, Reporting, and Optimization | - Optimization practices
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Automation and Journey Orchestration | - Journey Builder
|
| Data Management and Integration | - Data Extensions and Contact Builder
|
| Email Marketing and Content Creation | - Personalization and dynamic content
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?
- A. Import from Salesforce Report in Automation Studio
- B. All Subscribers, since these are synchronized in real time
- C. Event Data from the Entry Event in Journey Builder
- D. Synchronized Data Extensions with a filter
Correct Answer: D 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a Marketing Cloud email immediately after the email address on a Salesforce Contact record changes.
Without writing an APEX trigger, what should the consultant use to meet this requirement?
- A. Transactional Messaging API
- B. Salesforce Report Import
- C. Journey Builder & Automation Studio
- D. Salesforce Triggered Send
Correct Answer: D 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?
- A. Subscribers with a status of ' Held ' should be re-enabled by contacting support.
- B. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.
- C. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
- D. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day to day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What configuration can meet these criteria?
- A. Use SQL Query to filter the audience into a new data extension that is upserted every day.
- B. Use a SQL Query to filter the audience into a new data extension that is overwritten each day.
- C. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context.
- D. Use exclusion lists for the send - excluding those that already were sent the email.
Correct Answer: A 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
- B. API Event Entry, SQL Query Activity, Task Activity
- C. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
- D. Salesforce Data Entry, SQL Query Activity, Task Activity
Correct Answer: C 🗳️
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