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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A) Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
B) Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
C) Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
D) Create layout template and import HTML from the landing page URL

2. Administrators can reset passwords for users

A) True
B) False

3. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Send the prospects a monthly newsletter with product demos or free trial offers.
B) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
D) Create an engagement program to send educational content and notify sales if they engage.

4. LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A) Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
B) Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
C) Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
D) Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

5. It is possible for prospect to have less than 0 score

A) True
B) False

Solutions: