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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Select available Social Posting Connectors

A) Facebook
B) Instagram
C) WhatsApp
D) Tumblr
E) Twitter
F) Zone
G) Linkedln

2. You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A) Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
B) Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
C) Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
D) Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

3. Select Assets that allow to Adjust prospects score

A) Automation Rules
B) Engagement Programs
C) Tables
D) PI Completion Actions
E) Segmentation Rules

4. Choose required fields while creating a Prospect

A) Company
B) Grade
C) Profile
D) CD Campaign
E) Assign To
F) Score
G) Email

5. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation rules with attended webinar and remove action
B) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
C) Automation Rule with blank critera and add action &
D) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

Solutions: