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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Strategy | 20% | - Data analytics and strategic use of information - Digital transformation and business models - Technology risks and opportunities |
| Topic 2: Making Strategic Choices | 10% | - Evaluation criteria and risk assessment - Strategic fit and feasibility - Strategic alliances and partnerships |
| Topic 3: Strategic Control and Implementation | 10% | - Implementation planning and change management - Strategic performance measurement - Review and adaptation of strategy |
| Topic 4: Analysing the Organisational Ecosystem | 25% | - Internal capability and resource analysis - SWOT and stakeholder analysis - External environment analysis (PESTEL, Five Forces, etc.) |
| Topic 5: Generating Strategic Options | 15% | - Innovation and entrepreneurship - Portfolio analysis and diversification - Strategic directions and growth frameworks |
| Topic 6: The Strategy Process | 20% | - Strategy definitions and levels - Strategic planning and decision-making models - Governance and ethical considerations |
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
According to Porter's Five Forces model, which of the following would be evidence of high buyer power?
- A. Products are not standardized and buyers cannot easily switch to another product.
- B. Buyers are fragmented and act independently of each other.
- C. There is a low probability of backward integration.
- D. There is a concentration of buyers.
Correct Answer: D 🗳️
RST is a company specializing in the production of wood-based products. RST has decided to introduce a fully integrated Information System across all divisions in order to improve knowledge sharing throughout the business and enhance customer relationship management.
RST is expecting resistance to the integrated Information System from it's staff who are key to the business and would be difficult to replace. Staff have a good understanding of why the new system and knowledge sharing is needed and how the system will work but many staff are not happy about the potential changes to their working conditions.
Which of the following change leadership styles, as outlined by Kotter and Schlesinger, would be most appropriate for RST to adopt?
- A. Coercion
- B. Negotiation
- C. Manipulation
- D. Education
Correct Answer: D 🗳️
HHH is an international distribution company which operates a number of large distribution warehouses. HHH employs over 10,000 staff who operate the warehouses 24 hours per day and process over 500,000 packages and parcels each day. HHH operates in a highly competitive market and the senior management team recognize the importance of focusing upon its Critical Success Factors (CSF's). However, some senior managers are confused as to the difference between CSF's and Key Performance Indicators (KPI's).
Which of the following are Critical Success Factors for HHH? (Choose all that apply.)
- A. Time taken to load and unload deliveries.
- B. Percentage of stock damaged.
- C. Efficient staff planning systems.
- D. Customer satisfaction.
- E. Continual maintenance of warehouse facilities.
- F. Market share percentage.
Correct Answer: D,F 🗳️
BBB is a manufacturer that has been criticized in the financial press because it does not have a policy for sustainability.
Which THREE of the following elements would be crucial to BBB successfully embedding sustainability into its activities? (Choose three.)
- A. BBB should include sustainability targets in performance appraisal.
- B. BBB should spend at least 0.1% of its Net Profit on sustainability projects.
- C. BBB should employ a new public relations consultancy.
- D. BBB should investigate the costs and benefits of establishing a sustainability department.
- E. BBB's Board should make a commitment to sustainability.
- F. BBB should give all its staff training in sustainability.
Correct Answer: C,E,F 🗳️
A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)
- A. The CRM process needs to include increasing the range of products that will be offered to customers.
- B. CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
- C. In mature markets, existing customers provide the most likely source of future earnings.
- D. CRM utilizes marketing resources to retain, rather than simply attract new customers.
- E. The company must be prepared to take customers' needs into account and be able to meet these needs.
Correct Answer: D,E 🗳️
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