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Facebook Certified Community Manager Sample Questions:

1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The video post should be promoted with ads if the primary goal is engagement
B) The link post should be promoted with ads if the primary goal is reach
C) The picture post is the most successful if reach is more important than engagement
D) The link and video post garnered more awareness than the picture post

2. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Website traffic Audience growth
B) Reach Audience growth Sentiment
C) Website traffic Sentiment Audience growth
D) Reach Sentiment Website traffic

3. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Determine launch goals and milestones to achieve
B) Review existing channel performance and replicate strategy
C) Decide on the target audience and which platforms to use to reach them
D) Define partnership criteria with key food and beverage influencers

4. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Views on the video
B) Engagements generated from shares
C) Engagements based on new followers
D) Likes on the video

5. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) Posts created by administrators
B) Number of comments
C) New members over time
D) Members who invited friends

Solutions: