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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A) Excluded placements
B) Automatic placements
C) Managed placements
D) Manual placements

2. George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

A) You should use the narrower matching options to give George good clicks for his budget.
B) You should use the broader matching option to give George much-needed exposure.
C) You should use the negative keywords to filter out words that don't apply to George's busin ess.
D) You should advice George to use the CPM method.

3. You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

A) The report will appear automatically on the Reports page - as long as you don't close your browser.
B) You'll automatically be notified with a green play button on the Reports page, when the report is done.
C) The report will be emailed to your Google AdWords email address when it's complete.
D) You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.

4. You are a consultant for several clients and you manage their Google AdWords campaigns. You're using the AdWords Editor to manage these campaigns. One of your clients has provided you with 110 new keywords for their Google AdWords campaign. Using the Google AdWords Editor, how can you add these new keywords?

A) Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Keywords tab.
B) Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Settings tab.
C) Google AdWords Editor doesn't allow you to add keywords offline. The keywords must be added through the My Client Center.
D) Google AdWords Editor will only allow upto 100 changes to the keywords at a time. You'll need to add 100 keywords, upload the changes, and then add the remaining 10 keywords through the Keywords tab in the Editor.

5. Lisa would like to create a mobile ad for her arts theatre in her city. If Lisa creates the mobile ad what rule does Google require for the ad's clickthrough?

A) The mobile ad must lead to a mobile website.
B) The mobile ad must include a 'Map' link for Google maps.
C) The mobile ad cannot include images or videos.
D) The mobile ad must include a 'Call' link at the end of the ad.

Solutions: