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Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201
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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?
- A. Create two new default scoring models to have one for each product line.
- B. Edit the default scoring model to score differently for each product line.
- C. Assign a scoring category to each product line folder.
- D. Edit the score field on the prospect ' s record to displays multiple score values
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
What should you do when multiple users are editing an email template at the same time?
- A. Multiple users cannot edit the same email template at the same time
- B. Update the same draft at the same time since the system will recognize updates made by both users
- C. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
- D. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
Correct Answer: D 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
- A. Viewing the Opportunity in Opportunity Reports
- B. Referencing the Opportunity in automation rules
- C. Manually editing the Opportunity In Marketing Cloud Account Engagement
- D. Manually deleting the Opportunity in Marketing Cloud Account Engagement
Correct Answer: A,B 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
What step type would be used in engagement studio to add prospects to another engagement studio program ' s recipient list?
- A. End
- B. Rule
- C. Action
- D. Trigger
Correct Answer: C 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
What do spam complaints refer to in an email report?
- A. The number of prospects who clicked the unsubscribe link
- B. The number of prospects who marked an email as spam
- C. The number of prospects who replied to the email to ask to be removed
- D. The number of prospects who opted out via the email preference center
Correct Answer: B 🗳️
Explanation: Only visible for PassReview members. You can sign-up / login (it's free).
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