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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Email performance metrics - Troubleshooting delivery issues - Report creation and analysis |
| Topic 2: Subscriber and Data Management | 26% | - Segmentation and list management - Data import and management - Data extensions and data relationships |
| Topic 3: Email Marketing Best Practices | 10% | - Permission and preference management - Compliance and regulations - Deliverability principles |
| Topic 4: Marketing Automation | 26% | - Automation Studio configuration - Journey Builder implementation - Triggered sends and scheduled sends |
| Topic 5: Content Creation and Email Message Design | 24% | - Dynamic content and personalization - Content Builder usage - Email design and responsive rendering - A/B testing and approval processes |






