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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A. Configure Journey Email Send to dedupe on email address.
B. Configure Journey Entry Event to 'allow no re-entry.'
C. Configure Journey Settings to 'allow no re-entry.

Question 2

Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A. Sender Profile and AMP script Lookup
B. DeliveryProfile and AMP script Lookup
C. Send Classification and Subscriber Attributes

Question 3

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A. Delivery Profile
B. Send Classification
C. Sender Profile

Question 4

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A. The template must be approved before updates are reflected.
B. 'Update Email Now' needs to be applied to each email.
C. The email must be recreated using the updated template.

Question 5

Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

A. Collect emails at offline activities, including in stores.
B. Send an SMS to NTO's entire customer database with a link to subscribe.
C. Send an email to NTO's entire customer database asking for referrals.

Solutions: