Excellent MB-220 PDF Dumps With 100% PassReview Exam Passing Guaranted [Nov-2023]
100% Pass Your MB-220 Microsoft Dynamics 365 Marketing Functional Consultant at First Attempt with PassReview
Microsoft MB-220 certification exam is intended for individuals who have a strong understanding of marketing concepts and principles. It is expected that candidates have experience with Dynamics 365 Marketing and have a good understanding of its features and functionality. MB-220 exam is a great way to showcase your expertise in Dynamics 365 Marketing and demonstrate to potential employers that you have the knowledge and skills required to effectively manage marketing campaigns in a fast-paced environment.
NEW QUESTION # 39
You are a functional consultant working at a company that is running campaigns on LinkedIn.
You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing.
You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in
Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in
the system.
Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps
to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text Description automatically generated with medium confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration
NEW QUESTION # 40 
You are an event coordinator for Contoso, Ltd.
You are creating a multi-day conference event that will include three tracks with four sessions in each track.
These sessions and tracks will need to be visible on your event website.
Which four steps must you complete, in sequence, to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-event
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-event-portal#publish-event
NEW QUESTION # 41
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customerjourney
NEW QUESTION # 42
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives?
(Choose three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
- B. Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.
- C. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
- D. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.
- E. Survey insights measured over all respondents will be available on the Survey Insights form.
Answer: A,C,D
NEW QUESTION # 43
You are a Dynamics 365 Marketing functional consultant.
Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style
sheet.
How can you add the style sheet?
- A. Add it to the Portal Settings.
- B. Click on HTML in the Page Designer in the marketing pages.
- C. Add it to the Portal Integration tab of the marketing page.
- D. Add it to a content block, then add the content block to the marketing page
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/content-blocks
NEW QUESTION # 44
You are a marketer for Contoso Ltd. You are releasing a new product and want to create a way for users to receive product updates and announcements.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Application Description automatically generated with low confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
NEW QUESTION # 45
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose
three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
- B. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
- C. Insights measured over all recipients of a single segment over all channels will be available on the
Segment Insights form. - D. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.
- E. Survey insights measured over all respondents will be available on the Survey Insights form.
Answer: A,B,D
NEW QUESTION # 46
DRAG DROP
Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 6, Manage customer journeys
NEW QUESTION # 47
Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Telephone interactions
- B. Survey interactions
- C. Event interactions
- D. Appointment interactions
- E. Web interactions
Answer: B,C,E
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories
NEW QUESTION # 48
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?
- A. No
- B. Yes
Answer: A
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION # 49
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION # 50 
You are a marketing professional.
You need to create a subscription center marketing page that will include a subscription list you have already created. The marketing page will be reviewed by a colleague.
Which three actions should you perform in sequence, to create a Subscription center form? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
NEW QUESTION # 51
You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails,
pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer
presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. text element
- B. form element
- C. image element
- D. divider element
Answer: A,C
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks
NEW QUESTION # 52
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they
wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use
in order to correctly help your marketing team to understand the difference between Traditional Emails and
Marketing Emails.
Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
NEW QUESTION # 53
DRAG DROP
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples- in-microsoft-dynamics-marketing
NEW QUESTION # 54
As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing.
The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.
How should you instruct the team to ensure links to the subscription center appear in their newsletters?
- A. Create an HTML link in each email to direct customers to the subscription center.
- B. In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.
- C. In the email Designer, in General Layout properties of the email template, select "Include Subscription Center Link."
- D. In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
NEW QUESTION # 55
......
The MB-220 exam covers a wide range of topics related to marketing automation, email marketing, lead management, event management, customer journeys, analytics, and reporting. MB-220 exam consists of multiple-choice questions and simulation-based scenarios that test the candidate's ability to solve practical problems related to marketing automation. MB-220 exam also evaluates the candidate's understanding of the Dynamics 365 Marketing application's functionality, features, and capabilities. Passing the Microsoft MB-220 exam demonstrates that the candidate is proficient in using Dynamics 365 Marketing to drive effective marketing campaigns and deliver personalized experiences to customers.
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