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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

A. Real-time
B. 15 minutes
C. 30 minutes
D. 1 hour

Question 2

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use engagement compare functionality to see the differences in key metrics and behaviours
B. Use a segment to setup a filter, then use the filter in campaign statistics
C. Use a segment to set a global goal
D. Use a segment to specify certain actions, which can be set as the goal for a campaign

Question 3

How does IS define web template?

A. An area on your site that a developer has configured.
B. The events and behavior of what will be captured on the websites
C. A google Chrome Extension
D. A repeatable framework used to create a web campaign

Question 4

How does a marketer perform an A/B test in Web Campaigns?

A. Create multiple experiences
B. Create multiple web campaigns
C. Create multiple web templates
D. Create multiple events

Question 5

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A. Rule Based Testing
B. A/B Testing
C. Variation Testing
D. Time Based Testing

Solutions: