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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Identify the capabilities and use cases of custom redirects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What type of fields are not supported by the Marketing Cloud Account Engagement sync?
A. Record Type fields
B. Text Area (rich) fields
C. Geolocation fields
D. Formula fields
E. Number fields
Question 2
What is the difference between an email template and an email content record in the enhance email experience?
A. An email content record must start from an email template.
B. An email content record is a basic layout that does not contain any metadata used by a pardot email send.
C. An email template can only use CMS images.
D. An email template can be used by Pardot, Sales Cloud an Service Cloud Users.
Question 3
What could cause standard sync actions from occurring?
A. Connector is not verified or has become unverified
B. All of the above
C. Salesforce API limit has been reached
D. A large sync queue
Question 4
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
A. reCaptcha
B. Honeypot Technique
C. Enable HTTPS
D. Dependent Fields
Question 5
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
A. Use an automation rule.
B. Use a segmentation rule.
C. Use a dynamic list.
D. Use a completion action.
Solutions:
| Question 1 Answer: B,C,D | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: A,B | Question 5 Answer: B |
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