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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Overview tab in email Studio
B) Tracking tab in Journey Bulkier
C) Pending tab in Content Builder

2. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Add each Send Email activity to a single step in an automation.
B) Add each Send Email activity to different steps in an automation.
C) Include a Verification activity between each step of an automation.

3. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

A) Collect emails at offline activities, including in stores.
B) Send an SMS to NTO's entire customer database with a link to subscribe.
C) Send an email to NTO's entire customer database asking for referrals.

4. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Einstein Engagement Scoring
B) Google Analytics Audience
C) Path Optimizer

5. Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?

A) A collection
B) A Dimension
C) A Dashboard

Solutions: